Meet Metric Tide - Built to Make Digital Marketing Make Sense

Metric Tide was created to give small businesses, founders, and busy marketing teams the help they need — without the jargon, inflated retainers, or one-size-fits-all approach.

We believe digital marketing should be measurable, manageable, and made for real people — not just for marketers.

About the Founder – Pete Davis

“I created Metric Tide to bring practical, senior-level marketing help to small businesses and startups — without the agency fluff.”

Hi, I’m Pete. I’ve spent over 20 years in digital marketing, CRM, and customer strategy — working across retail, travel, hospitality, and financial services. After leading marketing and CRM at big brands, I realised there was a huge gap for practical, senior-level digital support that small businesses and in-house teams could actually use. So I started Metric Tide — to help businesses like yours get results from digital without having to hire an agency or build a big team.

Areas I specialise in:

Lifecycle marketing & CRM automation, SEO, content strategy & website UX, PPC & paid social setup and performance, Data, analytics & conversion planning

Who We Work With

We help you solve problems

Our Approach

We're not here to upsell. We’re here to help you:

Strategy

Understand your digital marketing

Delivery

Make smart decisions

Results

Grow your business sustainably

Why “Metric Tide”?

“Because we believe in measurable movement.
Digital marketing should move your business forward — not just tick boxes. Everything we do is built around clarity, data, and impact.”

What’s Next?

Whether you need a website that works, SEO that brings in leads, or a plan that gets you unstuck — let’s talk.