Digital Marketing for Small Businesses & Trades, Without the Big Agency Price Tag
More Leads From Google
SEO and local search strategies that get you found when customers are looking for you.
Smarter Ad Spend
PPC campaigns that bring in qualified enquiries, not just clicks that cost money.
Customers Who Come Back
CRM and email automation that keeps past customers engaged and buying again.
TAILORED PLANS. CLEAR RESULTS. NO JARGON. JUST GROWTH AND SALES.
🚀 We Help Local Businesses Grow — Wherever “Local” Is to You
Does any of this sound familiar?
You’re not alone. These are the most common problems we fix for UK small businesses every week
- Your website gets traffic but the phone still doesn't ring
- You're paying Checkatrade or MyBuilder for low-quality leads
- You've tried Google Ads but burned through budget with nothing to show
- You hired an agency, paid a lot, and got very little back
- Your competitors rank higher even though you're better than them
- You know marketing matters but don't know where to start
20+
Years Experience
50+
Businesses Helped
3x
Avg. Lead Increase
ÂŁ0
Jargon Charged
How Metric Tide Works
Three simple steps from first conversation to measurable results.
01
Free 30-Minute Call
We review your current situation, understand your goals, and give you honest feedback on where the gaps are. No sales pitch.
02
A Clear Action Plan
We build a prioritised roadmap — exactly what to do, in what order, to get results within your budget. Not a 40-page deck. A real plan.
03
We Make It Happen
Do it all for you, teach you how to do it, or plug into your team. We adapt to what works best for your business.
With over 20 years’ experience in digital growth, CRM and performance marketing, I’ve helped brands scale from start-up to hundreds of thousands of customers and supported businesses through complex digital transformation projects.
Metric Tide was built to combine strategic insight with practical implementation — ensuring every recommendation is commercially grounded and built to drive measurable results.
Our Key Services
At Metric Tide, we offer a range of expert services designed to elevate your digital presence and deliver measurable results.
Digital Strategy Development
Tailored strategies to align with your business goals and drive long-term growth.
PPC Management
Efficient Pay-Per-Click campaigns that maximize ROI and boost online visibility.
SEO Optimisation
Proven techniques to improve search engine rankings and increase organic traffic.
Content Creation
Engaging content that resonates with your audience and strengthens brand messaging.
Social Media Marketing
Targeted campaigns that grow your social presence and foster customer engagement.
CRM & Lifecycle Marketing
Optimising customer journeys to increase retention and lifetime value.
Website UX Design & Build
Creating user-friendly websites that drive conversions and enhance user experiences.
Martech Integration
Seamlessly connecting your marketing tools to streamline operations and boost efficiency.
Analytics & Reporting
Data-driven insights that inform decisions and optimize marketing efforts for better outcomes.
The metric tide journey
my journey setting up metric tide
How Trades Can Win More Local Work Without the Tech Headache
How Trades Can Get Found Online Without the Tech Talk Running a trade business keeps you busy. Most of the time you’re out on jobs, quoting for new work, and sorting customers. The last thing you want is to waste hours trying to figure out how to get your business seen online. That’s where I step in. I’m Pete from Metric Tide. I help local trades like builders, landscapers, electricians and roofers get noticed online in simple, practical ways that actually work. No jargon, no endless meetings, and no big agency fees. Just straight-up help that gets you more of the right enquiries. Here’s what that looks like. 1. Show up when people search When someone nearby searches for what you do, you want your business to appear first. That starts with a proper Google Business Profile good photos, real reviews, and the right service areas. Most trades miss small…
How to Stay Consistent with Marketing When You Work Alone | The Metric Tide Journey
How to Stay Consistent with Marketing When You Work Alone Running your own business means you wear every hat.<br />You’re the strategist. The marketer. The accountant. The one who makes things happen when nobody else will. And when you’re busy keeping clients happy, your own marketing usually slips to the bottom of the list. I get it.When you work alone, it’s easy to tell yourself you’ll do it tomorrow.But consistency is what keeps your business moving.Not big bursts of effort. Just small, steady actions that build visibility over time. That’s the difference between being found and being forgotten. Start with one thing you can actually stick to Most people try to do everything.They post everywhere. Write blogs. Make videos. Run ads. Then burn out and stop. Pick one thing and do it well.If you enjoy writing, focus on LinkedIn posts.If you like visuals, work on Instagram.If you prefer data, start…
What I Learned About Marketing in a Day at Metric Tide
Introduction Today I spent the day at <strong>Metric Tide</strong> with my dad for my work experience.<br/>I’ve heard him talk about marketing and digital strategy before, but I didn’t really know what it meant – or how much goes on behind the scenes. I thought it might just be about posting on social media, but there’s actually a lot more to it than that! What I Expected vs. What I Found Out Before I came in, I thought marketing was mostly about advertising – like making posters or online ads.But what I learned is that marketing is about understanding people, and figuring out how to reach them in the right way. At Metric Tide, I saw how different parts fit together – things like: Planning and strategy Social media content SEO (so businesses show up on Google) Website design and analytics It’s creative, but it’s also very technical. What I Got…
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