Built for Marketers — Strategic Delivery & Platform Expertise You Can Trust
Built for Marketing Teams Who Need Trusted, Hands-On Delivery
Services
See how we support marketing teams with expert delivery across SEO, CRM, PPC, and content.
how we work
Want to see how we fit into your existing team?
strategy
From audits to action plans — see how we help shape effective digital strategies.
Support That Plugs In Where You Need It Most
If you’re running a busy marketing team, you don’t always need another agency — you need a trusted partner who can deliver hands-on support with CRM, paid media, SEO, content and customer journeys.
At Metric Tide, we partner with marketers, heads of digital and in-house teams to deliver strategic thinking, measurable performance, and smart implementation — with none of the fluff.
Services Designed for Marketing Teams
We don’t just offer services. We bring channel ownership, platform knowledge and strategic direction across the key areas that drive growth.
Digital Strategy & Planning
Collaborative workshops to map goals, customer journeys and KPIs
Data-first channel planning across search, paid, CRM and content
Competitive & gap analysis
Funnel alignment: awareness, consideration, conversion, retention
Search (SEO)
Technical audits and on-page SEO
Content briefs aligned to search intent and funnel stage
Local SEO structure and schema
Backlink strategy & authority building
Martech & Integrations
Email + ecommerce platform integrations
CRM platform migrations
Tagging setup, GA4 implementation
Workflow automation and API connections
CRM & Lifecycle Marketing
Platform experience: Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Salesforce, Ometria, Dotdigital, and more
Segmentation and personalisation strategy
Triggered comms, automation, and re-engagement flows
Lifecycle program design (Welcome, Abandonment, Post-Purchase, Loyalty)
A/B testing and analytics
Paid Media (PPC)
Google Ads (Search, Performance Max, Local Services)
Meta/Instagram Ads with local or national targeting
LinkedIn Ads (for B2B clients)
Full funnel campaign planning and optimisation
Conversion tracking via GA4, GTM or server-side tagging
How We Work With You
Project-based or retained delivery
White-labelled support or embedded within your team
Strategy + execution hybrid — no silos
Clear SLAs and collaborative planning
Transparent pricing and flexible models
Industries & Brands We've Supported
We’ve delivered results for marketing teams in:
Retail & ecommerce
Travel and hospitality
Financial services & fintech
Charities and not-for-profits
Membership organisations
B2B service providers
Proven Results
📊 30%+ uplift in CRM-driven revenue
🛍 15–25% increase in retention across lifecycle programs
💰 20–50% lower CPA on Google and Meta campaigns
📥 Automated journeys saving 10+ hours/week in marketing time