How to Stay Consistent with Marketing When You Work Alone
Running your own business means you wear every hat.
You’re the strategist. The marketer. The accountant. The one who makes things happen when nobody else will.
And when you’re busy keeping clients happy, your own marketing usually slips to the bottom of the list.
I get it.
When you work alone, it’s easy to tell yourself you’ll do it tomorrow.
But consistency is what keeps your business moving.
Not big bursts of effort. Just small, steady actions that build visibility over time.
That’s the difference between being found and being forgotten.
Start with one thing you can actually stick to
Most people try to do everything.
They post everywhere. Write blogs. Make videos. Run ads. Then burn out and stop.
Pick one thing and do it well.
If you enjoy writing, focus on LinkedIn posts.
If you like visuals, work on Instagram.
If you prefer data, start improving your website’s SEO.
When I work with small business clients at Metric Tide, that’s usually the first thing we do — strip it back to what really matters and build a plan around it.
– Consistency beats intensity every time.
Block time for marketing like you would a client meeting
If you wouldn’t cancel a client call, don’t cancel your marketing.
Set aside 60 to 90 minutes once a week and protect that time.
Use it to plan, write, post or check how your website’s performing on Google.
When I build strategies for clients, I make sure the plan fits their week.
There’s no point in having an SEO or content plan you’ll never use.
It has to be realistic, simple and doable.
That’s how small businesses grow without burning out.
Be consistent where people actually search for you
Being visible isn’t just about posting — it’s about showing up where people are already looking.
That’s where SEO and local search come in.
At Metric Tide, I help businesses get found through practical, real-world SEO.
That means improving your Google Business profile, updating titles and descriptions, and building content around what your customers are actually searching for.
You don’t need jargon or fancy reports.
You just need clear steps that help your business appear when people need you most.
Use simple systems that keep you on track
Working alone doesn’t mean doing it all from memory.
Simple tools make life easier
- Use Notion or Trello to plan posts.
- Canva for graphics.
- Google Analytics and Search Console to check what’s working.
Even a small setup can give you the confidence to keep going and spot the wins as they happen.
When I work with clients, I build these systems for them so they always know what to post, when, and why.
Remember why you’re doing it
When motivation drops, remind yourself what this is all for.
For me, it’s supporting my family and building something that lasts.
For you, it might be growth, stability or freedom.
Whatever it is…..hold onto it.
Every small step you take towards marketing your business is proof that it’s alive and growing.
You don’t have to do everything. You just need a clear direction and a plan that fits your life.
That’s what I help small businesses build every day through Metric Tide, strategies that drive visibility, bring in new customers and actually work.
Final thoughts
Working alone means the hard days still count.
Consistency isn’t about perfection. It’s about showing up even when you don’t feel like it.
Some days you’ll post.
Some days you’ll optimise your website.
Some days you’ll just engage.
It all adds up.
Momentum doesn’t come from motivation. It comes from movement.
Keep going.
And if you’d like help building a plan that makes your marketing consistent and your business visible, get in touch.
