Run Ads That Actually Work — Even on a Small Budget
We help small businesses get in front of the right people, at the right time, with paid ads that convert. Whether you’re looking for fast leads, local awareness or product sales, our PPC services are designed to maximise your return — without wasting budget.
From Google Search Ads to Facebook and Instagram campaigns, we take care of the setup, targeting, optimisation and reporting — so you can focus on running your business.
📈 What We Offer
Google Ads Management
Appear when people are actively searching for what you offer. We build and manage search, display, Local Services and Performance Max campaigns that drive traffic and generate leads.
Facebook & Instagram Ads
Reach your ideal customers where they’re scrolling. We create eye-catching social ads designed to boost awareness, generate interest, and increase conversions — with smart targeting and testing.
Conversion Tracking & Reporting
Know exactly what your ads are doing. We set up full conversion tracking through GA4 and Google Tag Manager, and send simple reports showing clicks, conversions and cost-efficiency.
Campaign Setup & Optimisation
From keyword targeting and copywriting to negative keywords, bidding strategies and ad extensions, we handle every detail to improve performance and lower your cost per click.
Local & National Targeting
Want to reach people nearby? Or promote to a wider UK audience? We tailor campaigns based on location, demographics and behaviours to ensure your budget is spent wisely.
🛠 Platforms & Tools We Use
At Metric Tide we use multiple systems to drive sales and customer interaction for you and your business. We have take on the running of these platforms so that you don’t have to. This is a selection of the systems we use but not limited to in order to increase your digital footprint and sales leads.
Google Ads (Search, Display, Local Services, P-Max), Facebook Business Manager / Meta Ads, Instagram Ads, LinkedIn Ads (optional for B2B), Google Tag Manager & GA4, WordPress, Shopify, Squarespace and more
🎯 Who It’s For
Small businesses looking for immediate visibility and leads
Trades, consultants, service providers with a specific offering
Local shops or online stores with clear goals
Startups wanting a sales boost without long-term SEO ramp-up
📊 What You Can Expect
Campaigns built from scratch or optimisation of existing ads
More qualified leads with less wasted spend
Ad copy and visuals written/designed for your audience
Monthly reports with real numbers, not fluff
A flexible approach — you stay in control of the budget
💬 FAQs
Most frequent questions and answers
We’ll advise based on your goals, but many small businesses see results starting from £150–£500/month ad spend.
Yes — your accounts and campaigns belong to you. We’re here to build and manage them transparently.
Absolutely. We can create a combined PPC strategy across platforms depending on your audience.
You’ll get clear reports on clicks, conversions, cost per lead and more. No jargon — just what you need to see what’s working.
📞 Ready to Run Ads That Drive Results?
Book a quick call and let’s see what PPC can do for your business.