Build Stronger Customer Relationships and Grow Repeat Business
Your customers already know you. Let’s make sure they keep coming back.
We help small businesses set up simple, automated email marketing and CRM systems that increase engagement, boost sales, and save you time.
From welcome emails to follow-ups, loyalty campaigns to reactivations — we make customer communication easy, personal, and effective.
🤝 What We Offer
CRM Strategy & Setup
Whether you need to set up your first CRM or make a better use of the one you already have, we’ll help you get it working the right way — clean data, smart segments, and tools that save you time.
Email Marketing Campaigns
We write and design campaigns that get opened, read and clicked — whether it’s a product launch, service offer or monthly update.
Reporting & Optimisation
See what’s working (and what’s not). We provide clear metrics — opens, clicks, revenue — and improve performance over time.
Automation & Lifecycle Flows
Welcome emails. Post-purchase check-ins. Abandoned cart recovery. Re-engagement nudges. We build intelligent flows that keep your customers engaged at every stage.
Segmentation & Personalisation
No more “send to all.” We help you create customer groups based on behaviour, location, spend or stage — so you can send the right message at the right time.
🛠 Platforms & Tools We Use
At Metric Tide we use multiple systems to drive sales and customer interaction for you and your business. We have take on the running of these platforms so that you don’t have to. This is a selection of the systems we use but not limited to in order to increase your digital footprint and sales leads.
Klaviyo, Mailchimp, ActiveCampaign, HubSpot CRM & Marketing Hub, Salesforce Marketing Cloud, Dotdigital, Ometria, Zoho CRM, Ecommerce platforms: Shopify, WooCommerce, Squarespace, Forms, booking tools, website integrations
🎯 Who It’s For
Product businesses who want to increase lifetime value
Trades and service-based businesses who want to keep in touch with customers
Founders who need to automate follow-ups and save time
Teams who want smarter, more targeted marketing
📈 What You Can Expect
More sales from existing customers
Fewer missed opportunities through automation
Emails that customers open and act on
Better understanding of your audience
A CRM setup you’ll actually use — not ignore
💬 FAQs
Most frequent questions and answers
It depends on your size, budget and goals. We’ll recommend and help you set up the right one — from free options to enterprise-level platforms.
Not at all. Even a small list can drive great results with the right targeting and timing.
Yes! Re-engagement campaigns are one of the easiest ways to win back past customers — and we build these for many of our clients.
Yes — we can handle copy, design, subject lines, automations and even testing. You choose how hands-on (or hands-off) you want to be.
📞 Want to Connect With Your Customers More Effectively?
Book a chat and let’s build email and CRM systems that work while you sleep.