Digital Marketing Made Simple
Helping businesses grow online - without the jargon or the stress
Grow Your Business with a Clear Digital Strategy
We’ll create a tailored digital marketing plan designed around your business goals. From driving more website visits to bringing in phone calls and leads, we use targeted online ads to put your business in front of the right people — whether they’re down the road or across the country.
✅ More visibility
✅ More leads
✅ More time back for you
Get Found on Google & Be the Business People Click
With smart SEO (Search Engine Optimisation), we’ll help your business climb the Google rankings — so customers find you first, not your competitors. We’ll also create useful, engaging content that answers the questions your customers are already asking, helping you build trust and stay top of mind.
✅ Appear in more searches
✅ Build trust with great content
✅ Win customers before they even call
Build Lasting Customer Relationships
Using simple CRM (Customer Relationship Management) tools, we’ll help you stay connected with your customers — with friendly emails, helpful reminders, and personalised messages that bring them back. Add social media into the mix, and you’ve got a brand that people remember, recommend, and return to.
✅ More repeat business
✅ Time-saving automation
✅ A brand your customers remember
Tailored plans. Clear results. No jargon. Just growth and sales.
🚀 We Help Local Businesses Grow — Wherever “Local” Is to You
I founded Metric Tide to help businesses harness the power of data-driven strategies and achieve measurable growth. With over 20 years of experience, my goal is to create impactful digital solutions that drive success and align with your business objectives.
Our Key Services
At Metric Tide, we offer a range of expert services designed to elevate your digital presence and deliver measurable results.
Digital Strategy Development
Tailored strategies to align with your business goals and drive long-term growth.
PPC Management
Efficient Pay-Per-Click campaigns that maximize ROI and boost online visibility.
SEO Optimisation
Proven techniques to improve search engine rankings and increase organic traffic.
Content Creation
Engaging content that resonates with your audience and strengthens brand messaging.
Social Media Marketing
Targeted campaigns that grow your social presence and foster customer engagement.
CRM & Lifecycle Marketing
Optimising customer journeys to increase retention and lifetime value.
Website UX Design & Build
Creating user-friendly websites that drive conversions and enhance user experiences.
Martech Integration
Seamlessly connecting your marketing tools to streamline operations and boost efficiency.
Analytics & Reporting
Data-driven insights that inform decisions and optimize marketing efforts for better outcomes.
The metric tide journey
my journey setting up metric tide
What I Learned About Marketing in a Day at Metric Tide
Introduction Today I spent the day at Metric Tide with my dad for my work experience.I’ve heard him talk about marketing and digital strategy before, but I didn’t really know what it meant – or how much goes on behind the scenes. I thought it might just be about posting on social media, but there’s actually a lot more to it than that! What I Expected vs. What I Found Out Before I came in, I thought marketing was mostly about advertising – like making posters or online ads.But what I learned is that marketing is about understanding people, and figuring out how to reach them in the right way. At Metric Tide, I saw how different parts fit together – things like: Planning and strategy Social media content SEO (so businesses show up on Google) Website design and analytics It’s creative, but it’s also very technical. What I Got…
Why Every Small Business Needs to Market Itself – Even When You’re Busy
Marketing Your Own Business Isn’t Optional – It’s Survival If you run a small business, you’ve probably had that moment where client work takes over, the inbox piles up, and your own marketing quietly slips to the bottom of the list. I get it – I’ve been there. When you’re juggling everything yourself, it’s easy to tell yourself that you’ll “get to it next week.” But the truth is: if you don’t make time to market your own business, your growth will stall. Marketing isn’t a luxury for small businesses – it’s what keeps the phone ringing, the projects coming, and the doors open. It’s Not About Being Everywhere – It’s About Being Seen by the Right People You don’t need to dance on TikTok or pour thousands into ads. You just need to show up consistently in the places your customers look. That might mean: Updating your website so…
Making Marketing Simple – What I’ve Learned Talking to Small Businesses
Making Marketing Simple – What I’ve Learned Talking to Small Businesses When I started Metric Tide, I thought most businesses would ask about websites, SEO or social media ads. And some do — but more often than not, they say this: “I just need someone to take this off my plate.”“I don’t understand any of this.”“I don’t have time — I just want it to work.” That’s been one of the biggest lessons so far: most business owners don’t want a marketing masterclass. They want clarity, trust, and results. What Small Businesses Really Want From tradespeople to local consultants, here’s what I’m hearing over and over: “Please don’t talk in jargon.” “Tell me what you’d do.” “I don’t want to spend a fortune.” “I just want the phone to ring more.” And fair enough! That’s exactly how it should be. What I’m Doing About It Metric Tide is built for…
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Trusted by Businesses Who Expect Results
Hear from the people and brands who’ve partnered with Metric Tide to grow smarter, faster, and stronger.
