Results-Driven Digital Marketing Services – Made Simple for Small Businesses
At Metric Tide, we help small businesses, trades, consultants, and local brands grow online — without the jargon or complexity. Whether you want more visibility, more leads, or stronger customer relationships, we’ll create a digital strategy that works for your business.
Explore our services below — and if you’re not sure what you need yet, just book a free consultation. We’ll talk it through together.
🔍 Search Engine Optimisation (SEO)
Get Found on Google by the Customers Who Matter
We make it easier for people to find your business when they’re actively searching online. Our SEO services help you rank higher on Google and drive long-term visibility — without expensive ads.
What we cover:
Keyword research and competitor analysis, On-page optimisation (titles, content, metadata), Local SEO and map listings, Blog and content strategy, Technical SEO audits and fixes
Perfect for:
Local businesses who want more enquiries, Service-based businesses looking to appear in Google searches, Anyone tired of being on page 4
📈 Paid Ads (PPC)
Run Ads That Actually Work — Even on a Small Budget
With pay-per-click ads, you can appear in front of customers right when they’re searching. We create and manage effective ad campaigns that bring in leads, not just clicks — on Google, Facebook, Instagram, and more.
What we cover:
Google Ads (Search, Local Services, Performance Max), Facebook & Instagram Ads (awareness & lead gen), Smart targeting and location-based campaigns, Conversion tracking & performance reports, Monthly optimisation and budget advice
Perfect for:
Businesses who want leads now, Trade services, retailers, consultants, Anyone looking to grow their brand affordably
✍️ Content Creation
Say the Right Things Online — and Get More People Listening
Content builds trust and brings in traffic. We write website copy, blog posts, service pages, and guides that help your business show up on Google and convert visitors into customers.
What we cover:
Blog posts for SEO & engagement, Website copy that converts, Service and landing pages, Jargon-free, benefit-led messaging, Content calendars and planning
Perfect for:
Any business that wants better online visibility, Local brands who need to stand out, Founders too busy to write themselves
🤝 CRM & Lifecycle Marketing
Stay in Touch With Your Customers — Automatically
We help you set up email marketing and CRM systems that keep your customers engaged — from welcome emails to re-engagement flows. All designed to save you time and grow repeat business.
What we cover:
CRM platform setup & automation, Email marketing campaigns, Segmentation & personalisation, Customer retention flows, Triggered and lifecycle emails
Perfect for:
Ecommerce brands, trades, consultants, Anyone who wants to grow repeat business, Founders wanting more from their customer data
🌍 Website Design & Build
A Website That Works Harder for Your Business
Need a new website — or a better one? We create websites that look great, load fast, and help turn visitors into customers. No fluff. No bloated templates. Just what your business actually needs.
What we cover:
Custom design with your brand in mind, Mobile-friendly, fast-loading pages, Service-focused layout and navigation, Built with SEO in mind, Fully managed hosting and updates available
Perfect for:
New businesses getting started, Anyone stuck with a slow or confusing site, Business owners who want to convert more leads
📊 Strategy & Consultancy
Not Sure Where to Start? Let’s Build a Plan Together
If you’re overwhelmed by options or not sure why your marketing isn’t working, we can help. We’ll audit what you’ve got, understand your goals, and create a step-by-step digital plan that makes sense.
What we cover:
Full digital marketing audit, Channel recommendations, Simple, budget-conscious planning, Monthly consultancy or one-off sessions, Startups welcome — no prior setup needed
Perfect for:
Founders who want guidance, not guesswork, Businesses stuck in a digital rut, Marketing teams needing fresh perspective
🧭 Ready to Get Started?
Not sure which service is right? That’s totally fine. Book a quick call and we’ll talk through your goals, challenges, and how we can help.