Making Marketing Simple – What I’ve Learned Talking to Small Businesses
Making Marketing Simple – What I’ve Learned Talking to Small Businesses When I started Metric Tide, I thought most businesses would ask about websites, SEO or social media ads. And some do — but more often than not, they say this: “I just need someone to take this off my plate.â€â€œI don’t understand any of this.â€â€œI don’t have time — I just want it to work.†That’s been one of the biggest lessons so far: most business owners don’t want a marketing masterclass. They want clarity, trust, and results. What Small Businesses Really Want From tradespeople to local consultants, here’s what I’m hearing over and over: “Please don’t talk in jargon.†“Tell me what you’d do.†“I don’t want to spend a fortune.†“I just want the phone to ring more.†And fair enough! That’s exactly how it should be. What I’m Doing About It Metric Tide is built for…
Building a Business While Balancing Life – The Real Behind the Scenes
Building a Business While Balancing Life — The Real Behind the Scenes If you’ve ever tried to grow something meaningful while also managing school runs, a partner, or an overflowing inbox — you’re not alone. Metric Tide might look neat and polished online, but behind the scenes, it’s just me — working from the kitchen table some days, running calls in the car, and trying to give every client the time and attention they deserve. Why I’m Sharing This There’s a lot of noise out there about 6-figure months and “hustle culture†— but that’s not my reality. And I don’t think it’s most people’s, either. I wanted to share the real stuff: The late nights rewriting a homepage. The joy of a new client win. The stress of forgetting to send an invoice (yes, it happens). The doubt that creeps in when growth feels slow. Because I believe honesty…
Why I Started Metric Tide — And What I’m Learning Along the Way
Why I Started Metric Tide — And What I’m Learning Along the Way Starting a business is never simple — but launching Metric Tide felt like the right move after years spent helping big brands with digital marketing and CRM. I wanted to offer something different: straightforward, results-driven support for small businesses, startups, and tradespeople who often get left behind by agencies chasing retainers and buzzwords. After two decades working in CRM, lifecycle marketing, and digital strategy, I noticed a gap. Small business owners were struggling to market themselves online. Not because they didn’t care — but because they were busy, unsure where to start, and sick of marketing jargon. That’s where Metric Tide comes in. A Different Approach to Digital Marketing Metric Tide was built on one core idea:📌 Make digital marketing easy for people who don’t have time for it. That means: No jargon. Just plain-English advice. Transparent…
Making Marketing Simple – What I’ve Learned Talking to Small Businesses
Making Marketing Simple – What I’ve Learned Talking to Small Businesses When I launched Metric Tide, I expected questions about SEO tactics, CRM platforms, or ad spend. What I got instead was something simpler — and much more important. “I don’t know where to start.â€â€œI just need someone to take care of it.â€â€œCan you make it make sense?†These weren’t marketing questions. These were real people problems. And it changed how I decided to work. What Business Owners Actually Want Over the past few months, I’ve spoken with tradespeople, shop owners, consultants, and solo founders. And while the industries were different, the themes were the same: “Please don’t talk in jargon.†“Just tell me what’s going to work.†“I don’t have a big budget — but I want to grow.†“I just want more enquiries, more customers.†And honestly? That’s what marketing should do. Making the Complex Feel Simple So,…