What I Learned About Marketing in a Day at Metric Tide
Introduction Today I spent the day at Metric Tide with my dad for my work experience.I’ve heard him talk about marketing and digital strategy before, but I didn’t really know what it meant – or how much goes on behind the scenes. I thought it might just be about posting on social media, but there’s actually a lot more to it than that! What I Expected vs. What I Found Out Before I came in, I thought marketing was mostly about advertising – like making posters or online ads.But what I learned is that marketing is about understanding people, and figuring out how to reach them in the right way. At Metric Tide, I saw how different parts fit together – things like: Planning and strategy Social media content SEO (so businesses show up on Google) Website design and analytics It’s creative, but it’s also very technical. What I Got…
Why Every Small Business Needs to Market Itself – Even When You’re Busy
Marketing Your Own Business Isn’t Optional – It’s Survival If you run a small business, you’ve probably had that moment where client work takes over, the inbox piles up, and your own marketing quietly slips to the bottom of the list. I get it – I’ve been there. When you’re juggling everything yourself, it’s easy to tell yourself that you’ll “get to it next week.” But the truth is: if you don’t make time to market your own business, your growth will stall. Marketing isn’t a luxury for small businesses – it’s what keeps the phone ringing, the projects coming, and the doors open. It’s Not About Being Everywhere – It’s About Being Seen by the Right People You don’t need to dance on TikTok or pour thousands into ads. You just need to show up consistently in the places your customers look. That might mean: Updating your website so…
Making Marketing Simple – What I’ve Learned Talking to Small Businesses
Making Marketing Simple – What I’ve Learned Talking to Small Businesses When I started Metric Tide, I thought most businesses would ask about websites, SEO or social media ads. And some do — but more often than not, they say this: “I just need someone to take this off my plate.”“I don’t understand any of this.”“I don’t have time — I just want it to work.” That’s been one of the biggest lessons so far: most business owners don’t want a marketing masterclass. They want clarity, trust, and results. What Small Businesses Really Want From tradespeople to local consultants, here’s what I’m hearing over and over: “Please don’t talk in jargon.” “Tell me what you’d do.” “I don’t want to spend a fortune.” “I just want the phone to ring more.” And fair enough! That’s exactly how it should be. What I’m Doing About It Metric Tide is built for…
Building a Business While Balancing Life – The Real Behind the Scenes
Building a Business While Balancing Life — The Real Behind the Scenes If you’ve ever tried to grow something meaningful while also managing school runs, a partner, or an overflowing inbox — you’re not alone. Metric Tide might look neat and polished online, but behind the scenes, it’s just me — working from the kitchen table some days, running calls in the car, and trying to give every client the time and attention they deserve. Why I’m Sharing This There’s a lot of noise out there about 6-figure months and “hustle culture” — but that’s not my reality. And I don’t think it’s most people’s, either. I wanted to share the real stuff: The late nights rewriting a homepage. The joy of a new client win. The stress of forgetting to send an invoice (yes, it happens). The doubt that creeps in when growth feels slow. Because I believe honesty…
Why I Started Metric Tide – And What I’m Learning Along the Way
Why I Started Metric Tide – And What I’m Learning Along the Way Starting a business is never simple — but launching Metric Tide felt like the right move after years spent helping big brands with digital marketing and CRM. I wanted to offer something different: straightforward, results-driven support for small businesses, startups, and tradespeople who often get left behind by agencies chasing retainers and buzzwords. After two decades working in CRM, lifecycle marketing, and digital strategy, I noticed a gap. Small business owners were struggling to market themselves online. Not because they didn’t care — but because they were busy, unsure where to start, and sick of marketing jargon. That’s where Metric Tide comes in. A Different Approach to Digital Marketing Metric Tide was built on one core idea:? Make digital marketing easy for people who don’t have time for it. That means: No jargon. Just plain-English advice. Transparent…