Making Marketing Simple – What I’ve Learned Talking to Small Businesses
Making Marketing Simple – What I’ve Learned Talking to Small Businesses When I started Metric Tide, I thought most businesses would ask about websites, SEO or social media ads. And some do — but more often than not, they say this: “I just need someone to take this off my plate.â€â€œI don’t understand any of this.â€â€œI don’t have time — I just want it to work.†That’s been one of the biggest lessons so far: most business owners don’t want a marketing masterclass. They want clarity, trust, and results. What Small Businesses Really Want From tradespeople to local consultants, here’s what I’m hearing over and over: “Please don’t talk in jargon.†“Tell me what you’d do.†“I don’t want to spend a fortune.†“I just want the phone to ring more.†And fair enough! That’s exactly how it should be. What I’m Doing About It Metric Tide is built for…
Building a Business While Balancing Life – The Real Behind the Scenes
Building a Business While Balancing Life — The Real Behind the Scenes If you’ve ever tried to grow something meaningful while also managing school runs, a partner, or an overflowing inbox — you’re not alone. Metric Tide might look neat and polished online, but behind the scenes, it’s just me — working from the kitchen table some days, running calls in the car, and trying to give every client the time and attention they deserve. Why I’m Sharing This There’s a lot of noise out there about 6-figure months and “hustle culture†— but that’s not my reality. And I don’t think it’s most people’s, either. I wanted to share the real stuff: The late nights rewriting a homepage. The joy of a new client win. The stress of forgetting to send an invoice (yes, it happens). The doubt that creeps in when growth feels slow. Because I believe honesty…
Why I Started Metric Tide — And What I’m Learning Along the Way
Why I Started Metric Tide — And What I’m Learning Along the Way Starting a business is never simple — but launching Metric Tide felt like the right move after years spent helping big brands with digital marketing and CRM. I wanted to offer something different: straightforward, results-driven support for small businesses, startups, and tradespeople who often get left behind by agencies chasing retainers and buzzwords. After two decades working in CRM, lifecycle marketing, and digital strategy, I noticed a gap. Small business owners were struggling to market themselves online. Not because they didn’t care — but because they were busy, unsure where to start, and sick of marketing jargon. That’s where Metric Tide comes in. A Different Approach to Digital Marketing Metric Tide was built on one core idea:📌 Make digital marketing easy for people who don’t have time for it. That means: No jargon. Just plain-English advice. Transparent…