Tag Archives: Apollo13

Making Marketing Simple – What I’ve Learned Talking to Small Businesses When I launched Metric Tide, I expected questions about SEO tactics, CRM platforms, or ad spend. What I got instead was something simpler — and much more important. “I don’t know where to start.”“I just need someone to take care of it.”“Can you make it make sense?” These weren’t marketing questions. These were real people problems. And it changed how I decided to work. What Business Owners Actually Want Over the past few months, I’ve spoken with tradespeople, shop owners, consultants, and solo founders. And while the industries were different, the themes were the same: “Please don’t talk in jargon.” “Just tell me what’s going to work.” “I don’t have a big budget — but I want to grow.” “I just want more enquiries, more customers.” And honestly? That’s what marketing should do. Making the Complex Feel Simple So,…

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