Privacy Policy
Last updated: 10th June 2025
Who We Are
Metric Tide is a UK-based digital marketing consultancy helping small businesses grow online. Our website address is: https://www.metrictide.co.uk
For data protection queries, contact:
📧 Email: pete@metrictide.co.uk
What Personal Data We Collect and Why
We collect the following data when you use our website or services:
Contact details submitted via forms (e.g. name, email, phone)
Tracking data via cookies (e.g. IP address, browsing behaviour)
Email preferences if you subscribe to our newsletter
Why we collect this data:
To respond to enquiries
To provide requested services
To improve our website and services
To send updates and marketing (if you opt-in)
Cookies & Tracking
We use tracking tools such as:
Google Analytics
Facebook Pixel
Marketing platforms like Mailchimp, Klaviyo, or ActiveCampaign
A cookie banner is used to gain your consent before tracking.
Who We Share Data With
We may share data with trusted service providers (e.g. email platforms, analytics providers) for the purpose of delivering services. We do not sell your data.
How We Store Your Data
Data is stored securely in cloud-based systems (e.g. Google Workspace, CRM tools). Access is restricted to authorised personnel.
Your Rights
You have the right to:
Access your data
Request correction or deletion
Withdraw consent at any time
Complain to the ICO (https://ico.org.uk)
Your Rights
We retain data only for as long as necessary for the purposes described above or to comply with legal obligations.
Contact Us
For privacy queries or to exercise your rights, email:
📧 pete@metrictide.co.uk