Marketing Your Own Business Isn’t Optional - It’s Survival
If you run a small business, you’ve probably had that moment where client work takes over, the inbox piles up, and your own marketing quietly slips to the bottom of the list.
I get it – I’ve been there. When you’re juggling everything yourself, it’s easy to tell yourself that you’ll “get to it next week.” But the truth is: if you don’t make time to market your own business, your growth will stall.
Marketing isn’t a luxury for small businesses – it’s what keeps the phone ringing, the projects coming, and the doors open.
It’s Not About Being Everywhere - It’s About Being Seen by the Right People
You don’t need to dance on TikTok or pour thousands into ads. You just need to show up consistently in the places your customers look. That might mean:
- Updating your website so it clearly explains what you do
- Posting regularly on social media
- Sending the occasional email to past clients
- Asking for reviews and keeping your Google Business page fresh
Small, simple actions – done consistently – build awareness and trust.
The Biggest Mistake Small Businesses Make
Most small businesses only start marketing when things go quiet. But by then, it’s too late. The key is to keep your marketing running while you’re busy.
Think of it like planting seeds: if you stop sowing when you’re harvesting, the next season will be bare. Marketing works the same way – today’s posts, emails, and SEO work are tomorrow’s leads.
Why I’m Sharing This
As the founder of Metric Tide, I spend my days helping other businesses with their marketing – but I’ve had to remind myself that my own business needs attention too.
It’s easy to focus on clients and forget your own visibility. But when you invest time in your brand – even just an hour a day – it pays off. People notice, trust builds, and opportunities appear.
That’s why I started The Metric Tide Journey: to share what it’s really like to grow a business from scratch, and to help other business owners stay consistent, even when it’s hard.
How I Can Help You
If you’re a small business owner who knows marketing matters but doesn’t know where to start – I get it.
At Metric Tide, I work with local and national businesses to build clear, no-jargon strategies that actually work. Whether it’s a one-off consultation or ongoing support, I’ll help you get clarity, consistency, and measurable results.
📩 Get in touch at pete@metrictide.co.uk
🌐 Or visit metrictide.co.uk
Key Takeaway
Don’t wait until things go quiet to market your business.
Start small, stay visible, and keep moving forward – your future self will thank you.
